Marketing to super stressed consumers

The world is under severe stress right now, and consumer preferences are changing as a result of concern and fear. The ‘survival mode’ is evoked among many of us.  The fact is that it was triggered as a result of years of negative news flooding.  Our eyes and ears have been indulged with pandemic news, climate change news, and now the Ukraine attack. Here we describe the Marketing to Super Stressed Consumers. Momentum Media is one of the best Branding and Digital Marketing Agency in Kerala. 

Consumers’ mental health

Because we are in a constant state of fear, we perceive all information as a threat or offensive. We are all aware of this because we are constantly exposed to unhealthy situations. A study was conducted to determine how stress affects a consumer’s ability to save and spend. According to these researchers, “consumers who are in a stressful situation should allocate their resources strategically in order to gain control of their surroundings. According to a number of studies, this strategic resource allocation takes place in two ways. Consumers who are stressed may increase their saving behavior, assuring them that financial assets are accessible when needed. Likewise, stressed consumers may exhibit increased spending actions, particularly toward products that the consumer considers to be necessities and that provides control in an otherwise uncontrollable environment.”

In this market-driven economy, we as marketers can influence our decision-making up to a certain point. So, what are the key points to remember in order to avoid any dire effects?

Be more meaningful

We as humans are moving forward with constant fear, and as consumers, we want to get out of this, to feel happy and stress-free, so we may allocate our money to products that provide positive messaging and are beneficial to us. 

As marketers, you need to recognize the high levels of stress your consumers are currently facing. Messaging should include empathy that forges personal connections.  The consumers are active on multiple platforms, so you should diversify messaging formats. Content should get tailored to consumers depending on behavioral data. Positive and negative emotions should be noticed. Get ideas from the best branding and Digital Marketing Company in Kerala. 

Manage Choices

Many people believe that the more options available, the more purchases a consumer will make. This is no longer the case; they lack the mental capacity to make decisions and will instead avoid shopping altogether.  No one wants to think or do anything that will stress them out, so choosing between almost similar products is a total no-no.

Make use of nostalgia

When you’re stressed, you look for items that will help you relax or your watch something familiar, right? Familiar things will assist consumers; the positive emotion of nostalgia will capture consumers’ attention and drive them to spend.

Emotional validation

When you’re not feeling well, knowing that others are feeling the same way you are is reassuring; acknowledging what they’re feeling is a great place to start helping them. Marketing can capitalize on this by recognizing what we are all going through as a group. The psychological release of this aid is not only capturing the consumer’s attention but also creating a strong emotion to connect with the brand.

Please note:  this blog is intended for marketers who want to expand their business online. There are no emotions abused here; only the general fact that we need to be more humane and understand each other better. Get connect with Digital Marketing Company in Kerala ,