Conversational marketing is more than just using chatbots or AI-powered tools to interact with customers. It is critical to maintaining constant communication with the customers to establish trust and a consistent channel of sales. It is, in essence, a strategy that allows businesses to scale while saving time and resources while providing customers with the personalized value they seek. Conversational marketing includes live chats, chatbots, and social monitoring that can promote genuine conversations and real relationships. The goal here, of course, is to improve the user’s experience while minimizing friction. Momentum Media is one of the best Branding andDigital Marketing Agency in Kerala.
The days of attracting people with a simple street poster are long gone. We now require a personalized approach that fully meets each customer’s needs. So what else can you add to your conversations? The strategy is to have much more than chatbots, such as social media, phone calls, SMS, and IMs – pretty just about any channel that your customers prefer.
Examples from the Giants
eBay’s Google Assistant App
50% of world searches will be voice searches by 2020. What does this suggest? You have got to update your website. In eBay’s Google Assistant App customers can begin their search by saying “OK, Google, ask eBay to locate me…”, and this clever program will ask you additional questions in an attempt to refine your search and offer you the most relevant results.
Given the widespread use of Siri, Alexa, Amazon Echo, and other voice-activated assistants, it’s evident that adopting such tools may greatly increase customer engagement. Get ideas from the best branding and Digital Marketing Company in Kerala.
AnyWare by Domino’s
Domino’s strives to make ordering pizza as simple as possible.
Customers were encouraged to tweet or email a pizza emoji to have a pizza delivered to them in 2015.
This concept has progressed to the point where, with Domino’s AnyWare, you may order your favorite dishes from their menu via a variety of methods, including Google Home, Alexa, Slack, Facebook Messenger, Twitter, and even a Smart TV. Today’s choosy customers value this variety and plethora of different communication channels, and Domino’s goes to great lengths to accommodate their needs.
Best Practices to follow
Keep your previous marketing techniques. Traditional procedures are still effective. Use both traditional and conversational marketing to reach out to your customers.
Plan. Create a customer journey map and design your business around it.
Be a human being whom they want to talk to. Instead of talking to your customers, talk to them.
Consider the visitors. Your goal should be to make your customers’ interactions with you as simple and pleasant as possible.
Maintain a straightforward approach. Keep in mind that visitors expect a simple and speedy procedure.
Experiment. Everything should be tested and tweaked as needed.
Follow-up. Even if you’re using marketing automation technologies, you should always direct them to a live person.
There are numerous ways to improve your conversation marketing skills these days by using the right tools. Among the most prominent Platforms & Tools are Facebook Messenger Chatbot, Instagram Messenger Chatbot, and Google Business Messages. Intercom, MobileMonkey, WhatsApp Business App, HubSpot Live Chatbot. Choose the one that is most appropriate for your company and makes it easier to reach your customers.
To get into the technical side of things, you can contact us or send us an email and we’ll reach you. If you start working with a Best Branding andDigital Marketing Company in Kerala, it will be easier to take the necessary steps forward and win over your online audience with wonderful products/services, great growth tactics, and a lot of right values.