Expert Advice: How to Build a Personal Brand

Amazon founder Jeff Bezos noted:

“Personal brand is what people say about you when you leave the room.”

Few steps that are important to build your personal brand 

Here we shared a blog, Expert Advice: How to Build a Personal Brand.

Sync your social media profiles

Use the biographical information you created in item 1 above and an exceptional photograph to create or update your profiles on popular social networking sites. In the following order, concentrate on the following sites:

• Twitter – Create a personal account (@yourname) and begin following the influencers listed in item 2 above (many of them are on Twitter).
• LinkedIn – Update your profile with the biography you created earlier and the same photo you use on your other social profiles.
• Google+ – Create or update your personal Google profile and Google+ account, and prioritize adding peer-group influencers to your circles.
• Facebook – Keep this account for personal, private use among friends and family, but keep in mind that it is still an important platform for personal branding.

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Create an influencer audience

Determine your target audience(s) using the following criteria:

• Influencers who educate and inspire you – Make a list of everyone who influences you and your worldview (writers, thinkers, artists, filmmakers, columnists, journalists, athletes, clients, and organizations) and from whom you draw creative energy and insight.
• Influential people in your peer group – Make a list of the thought leaders and influencers in your industry. You want to get to know these people and for them to get to know you.
• Influencers you may not be aware of – Obviously, you can’t list these (because you don’t know where they are), but consider where they might be and be open to discovering them when they appear. Keep in mind that influencers come in all shapes and sizes.

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Concentrate your strategy and distribution by platform. Establishing yourself on multiple platforms is a good personal branding strategy because it ensures you reach the largest possible audience. Having a personal website is a good start, but expanding your social media profiles on top of that is even better because it allows you to spread your brand voice to new audiences.

Create partnerships with other brands. Once you’ve established a presence, inserting yourself and your point of view onto popular brands’ platforms can bring some of their audience back to you. Consider pitching yourself as a contributor to a popular blog if you’re a blogger (or even if blogging is just a part of your overall output). Your guest posts will inform readers about what you have to offer.

Make content that reflects your company’s identity. It’s critical to establish a consistent tone and approach so that people know what to expect from you. You can then build an audience that is interested in what you have to offer. Similarly, if you want to establish a presence on a specific platform, you should post on a regular basis. Regularity will help your content surface and show people that the content they enjoy isn’t a one-time occurrence. Consistency can aid in the development of trust with your audience. Momentum Media is one of the best Branding and Digital Marketing Company in Kerala join us and work together for best reach and conversion.