Digital Marketing the next biggest Fad ?
It has never been this important to stay updated with digital trends than the present world. Nowadays, consumers communicate with companies through social media platforms and e-commerce platforms. This means that whenever technology advances, we should probably stroll in the same direction.
Many times when we speak to small business owners the first challenge they face is a confusion if it is actually for small business owners as they are not confident if they could compete with the huge giants.
But it might be interesting to note that Digital marketing enables small business owners to fight equally against the industry giants. It helps businesses stay current with digital trends and appeal to a wider audience, all the while securing client loyalty. With over 70% of buyers preferring to learn about a product through online content rather than traditional advertising, and an average adult spending approximately 5.1-7.0 hours daily on the internet online presence has become a necessity.
What is Digital Marketing?
Digital marketing refers to the marketing strategies that take place online. It includes techniques such as SEO, social media marketing, or email marketing. By focusing on these areas you can increase traffic and boost your site ranking.
One of the major challenge for a small business is to earn people’s trust. When you place your products or service alongside thousands of competitors, there has to be something that persuades customers to choose you. A professional online strategy can help you build up brand personality through a website and social media content, all the while making you look more credible than with your offline strategies
As per the GoDaddy Global Entrepreneurship Survey just before the pandemic Only 1/3rd (approx. 32% )of small businesses have a website. So, if you decide to create one, you are already ahead of the game. One of digital marketing’s potential is that it can help you showcase your values and identity through a well-defined brand image. You can also attract new clients through a professional social media presence.
Let’s say your website appeals to a mainly children’s online education for computer coding a blog with title How kids have kept themselves engaged and productive at the same time through onljnecoding classes is example of a strong blog post title that has cross-appeal and is relevant to your target market.
When you discover who exactly your audience is, you can align your content, design, and tone of voice to their values and needs.
This can help you strengthen your online reputation .
Smarter and Cheaper Investment
The number of internet users has grown to over 4.72 billion users. This is more than half the world’s population. Being online should not be a matter of debate for new businesses. Rejecting this option means missing an opportunity to reach a massive global audience.
We can now employ minimal resources to reach billions of users. A digital marketing campaign requires a much lower budget than a physical campaign, merely from a human resources perspective. You could also consider a stack for startups; a pack that offers the next generation of entrepreneurs resources to develop their business.
Another option is to create social media accounts. This will provide you with a platform for relevant content and important information about your services. A blog can also be a great option, as 60% of consumers are inspired to search for a product after reading about it.
The average adult spends 5.9 hours using digital media every day. Society is moving closer to a digitized world, daily. Even the way we stay in touch with friends or go shopping is changing drastically. This also means that businesses need to adapt the way they communicate with their customers.
One of the benefits of digital marketing is that client-company communication can become closer and more personalized. The internet offers near-infinite tools for consumers to interact with businesses. Engagement can be very beneficial for both parties and can increase conversions.
Businesses can use interactivity to improve their users’ experience and gather loyal and trusting customers. If operators satisfy people’s needs, it’ll encourage growth and reduce customer
Also it is a great tool to project how you handle irritant and unhappy customers as the way you interact gives the future customers a confidence
Ease of Measurement
Another benefit of digital marketing is how easy it is to track traffic and monitor consumer behaviour.
The online tools available these days gives an indepth data on how your customer responds to your posts ,traffic to your website ,which pages they spend time on or if they were confused at the point of purchase then retarget them again with a reminder advertisement.
By measuring traffic and the factors that influence e-flow, you can prioritize SEO and draw people to your website. Small businesses now have a bunch of online tools to monitor activity and boost conversion rates, all with geographical data relating to visitor location, and more.
You can also learn a lot about your target audience by implementing newsletter subscriptions and offer programs. This provides you with your client’s contact details so you can secure a relationship with them and receive feedback from their user experience.
Exploring new markets and launching new products
Both are two versions of business expansion Now imagine one business with no Digital presence launching a new product if you have an existed in the Digital world you just give a update on your coming soon products its features and its availability to them which becomes easy to convert your first sale within a record time.
In addition as you are consistently interacting with customers and gaining the trust of your audience who knows they might guide you what they expect from your brand to add value to your life and remember all the big brands out there are in their envious positions just because of a single reason Identifying a pain area, developing product, launching it all within the minimum time period and scaling it up as per the customers demand.
Your Gateway to the world of customers
Online marketing is a powerful strategy that can help your small business grow. Global trends are leading us to a more digital business model. The brick and mortar type of business is It’s important to keep up with the latest updates to make sure no one’s stopping them from succeeding.Imagine is your products /services are from a remote village in South East Asia are noted in a city in Europe or USA the client call to collaborate and expand in the new region might be much shorter than your flight to that city if all goes well.
Focus on the RESULTS and watch your steps ahead rest the customers will guide you the right path .
Digital Marketing makes you communicate with an audience or your customers with an utmost transparency which the world is watching on real time basis .
The way you interact, respond to clients’enquiries, complaints all are being noted by your potential customers.
So Why Wait start of with your Digital Marketing step by starting of with your pages and always important it is very important to assign this tasks to a specialist who has experience in interacting with customers in different regions and demography covering several industries. As Digital Marketing doing it right can help you sustain, grow and expand beyond your dreams.
Always remember you are in a world of opportunities choosing your right audience and making yourself heard to them is a specialist job let them execute while you focus on product development & delivering.
Okay, you have created your business. Your next step is digital branding! WHAT IS IT? Digital branding is the process of designing.